There are several factors to consider when deciding on a lens, including how far you plan to shoot from the subject. While fixed-focal-length lenses can be useful, they may not be as versatile as zoom lenses. Variable-focal-length lenses offer greater versatility, allowing you to photograph objects of various sizes. Choosing a lens with a minimum focus distance is also important, since the smaller the object, the closer you must stand to it.
Considering your budget, a high-end macro lens might not be the best choice for product photography. If you want clear, close-up product shots, a 1:1 macro lens may be the right choice. However, if you’re a beginner, you may want to choose a lens that has a lower price and good build quality. If you’re still unsure, go for a cheaper option that isn’t too expensive.
Another consideration when choosing a lens is the depth of field and aperture. Aperture settings vary widely, so choose the best lens for your needs. A general rule of thumb is to keep the aperture value under f/16. Aperture values in the f/4-f/5.6 range are often adequate for high-quality jewellery photography. Deep-field photography can be achieved using software techniques. Whether you want to photograph a single product or a whole collection, a quality product lens will improve your results.
To take better product photos, you need a lens that offers stability and high-resolution detail. The ideal product lens is a 50mm or wider. Otherwise, you may end up with wide-angle distortion, as shown in the picture below. A larger focal length allows you to move further away from the object while maintaining the same level of detail. If you’re shooting from below, you’ll also need to take into account the size of your studio space.
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